The Science of Building Buyer Personas (infographic)
[Free Consultation] Are you spending money on advertising but not getting the results you want? Are you looking for more sales and leads but have no idea where or how to start? Get help from our world-class marketing experts in a free consultation call.
Click Here To Schedule Your Free Consultation Now
In the past era of TV commercials, print ads and large-scale media buys, advertisements took a “one size fits all” approach by necessity, as the cost of disseminating a single message made it imperative that the ad reach as many people as possible.
Today, though, we live in a “Big Data” world. And since we know more than ever about who are customers are, what they’re thinking and how they’re behaving, it’s possible to target advertisements on a much more granular level.
Take, for example, the case of Skytap – a self-service provider of cloud automation solutions. After launching a more tailored content marketing strategy, the company lifted sales leads by 124%, online leads by 97%, organic search traffic by 55% and North American site traffic by 210%.
One of the most important tools a marketer has for creating the types of targeted ads that result in increased sales and conversions – like the kind seen in the case of Skytap – is the buyer persona.
To learn more about what buyer personas are and how they can improve your marketing campaign results, check out Single Grain’s newest infographic – “Target Acquired: The Science of Building Buyer Personas.”