Global SEO is the process of positioning a page in multiple international search engine page results (SERPs). It leverages the same principles that a website needs to rank a page for a term in its local SERPs, but with some crucial differences.

A global SEO agency is responsible for executing search engine optimization campaigns for clients with a multinational presence, applying international SEO techniques to rank a website for all of their clients’ international markets.

If your American brand wants to target international markets, you can’t just use the same SEO tactics you’d use in the U.S. Instead, you must take into account the various cultural and linguistic distinctions of different countries which require specific approaches to SEO services.

Three aspects differentiate a global SEO campaign from “traditional” SEO campaigns:

• The “hreflang” tag: Google uses this tag to understand what language and country-specific version of it should a page rank for. Every page must have this tag set up appropriately to rank it for the right language. For example, if you want to rank one page about dog kennels in the U.S. and Australia, the former must have an hreflang tag set up as “en-us” and the latter as “en-au.” When Google’s bots read your page, they will know which page to rank for each country.
• Choosing a correct URL structure: Separating the content for each country and language allows your business to rank your pages to the correct SERPs. You can use a country- or language-specific domain, a subdomain, a subdirectory or dynamic parameters for each country and language. This decision has cascading effects regarding the site’s architecture, technical setup and domain authority.
• Building links on local websites: Getting links from sites in the country a website wants to rank for allows your pages to develop a strong link profile that leads to higher rankings and traffic.

Ranking a page in multiple countries and languages is critical for companies with an international presence. International SEO will help your business expand its reach worldwide, grow its website traffic, generate relevant leads in every market, and boost your marketing performance.

Instead of building separate marketing campaigns in each country, global SEO allows a company to rank a page with the same content for multiple countries and languages simultaneously.

SEO is a marketing channel that takes many months to generate results. Estimating a timeframe for an SEO campaign to bear results will depend greatly on the current baseline, past work, competition, and the complexity of the website structure.

As a rule of thumb, any reputable SEO consultant will recommend assigning at least six months before a campaign starts to deliver the results.

We have the best SEO specialists with experience working with every type of business — from Fortune 500 organizations to start-ups, from B2B to B2C, from SaaS to e-commerce. We’re skilled working with all sizes and verticals, and use our search engine optimization skills to add to each client’s bottom line.

One major differentiator is that you won’t have an account manager between you and your global SEO technician. Working directly with our digital marketing experts, you’ll enjoy quicker, more transparent communication and hands-on service. And, it should be noted, we offer only white hat SEO services, no black hat tactics.

Finally, we are a full-service digital marketing agency that also specializes in CRO, PPC and Web3, in addition to SEO services. We are a thriving agency with years of experience and have evolved to support businesses and teams on a global scale. Our remote-first strategy allows our SEO team to be dispersed across the globe for first-hand knowledge of international markets.