20 Paid & Free SEO Tools That Will Improve Your Ranking

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As a marketer or SEO expert, you definitely want to accomplish more tasks in less time.

Whether it’s fetching all the meta tags from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get.

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking.

Here are 20 top SEO tools that will improve your ranking, categorized by (click the link to jump down):

Free Trial: Test Drive Semrush for Free. Semrush is an all-in-one online visibility and content marketing suite of tools that can help you boost your search rankings. Click here to start your free trial!

1) Ahrefs (Paid)

Ahrefs is a leading SEO suite that offers a collection of SEO tools to boost the SEO of any domain. It is trusted by leading brands worldwide such as Adobe, Uber and Netflix.

How to Use This Tool

To use Ahrefs, you need to buy a premium subscription or start a 7-days trial.

Once logged in, enter your website address in Site Explorer to get an in-depth analysis of your site with metrics like organic traffic, backlink profile, top-ranking keywords, and traffic value. Also, Ahrefs has one of the largest database of 150 million keywords and 14 trillion links.

With the help of the Content Gap feature, you can find keywords that your competitors are ranking for but you don’t. Ahrefs content gap

Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site. Ahrefs’s Site Audit feature scans your website for 100+ SEO issues and provides recommendations to fix them:

Top Features:

  • The Site Explorer helps you get every essential data of any domain, including domain rating, total backlinks, total referring domains, organic keywords, total traffic and traffic value.
  • The Site Audit tool can be used to optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, image alt tags, etc.
  • The Keyword Research tool lets you find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC.
  • The Content Explorer helps you to find top-performing content in your industry.
  • You can track your keyword positions by using the Rank Tracker tool. It allows you to check keyword ranking across 170 countries with average position and traffic.

Why It’s Useful

Ahrefs is a very useful tool because it comes with a complete SEO toolkit. Whether you need to research keywords or build backlinks, the tool helps you perform all the SEO tasks quickly and accurately. Ahrefs lets you get traffic estimations for the top 10 pages, hence this tool is excellent for performing SEO forecasting.

Freemium SEO Tools

2) Ubersuggest (Freemium)

Ubersuggest is a beginner-friendly SEO tool founded by Neil Patel. The tool provides several easy-to-use features to analyze a domain, research keywords, reverse-engineer competitors, uncover backlink data, and perform other essential SEO tasks.

How to Use This Tool

Log in to the tool and enter any domain or keyword to get data. You can select your preferred target location from the available options.

This tool returns the number of organic keywords on which the domain ranks, the monthly organic traffic, the domain authority, and total backlinks. It also shows keyword research volume, SEO difficulty, and Cost Per Click.

Top Features:

  • You can use the Keyword Ideas tool to generate lots of low-competition keywords for your website.
  • You can perform competitor keyword analysis to quickly find keywords from the competition.
  • The Content Ideas tool lets you find dozens of winning content topic ideas along with suggested keywords.
  • The Site Audit tool helps you find all the critical SEO errors on your sites like 404, broken internal links, and duplicate content.
  • The Backlink Opportunity tool helps you find hundreds of websites that link to your competitor’s domain but not yours.

Why It’s Useful

Ubersuggest comes with a very simple user interface that allows beginners to use this tool easily. Unlike Semrush and Ahrefs, Ubersuggest is pretty easy to understand and the features are limited. The tool is recommended for small businesses or for personal website analysis.

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic

3) KeywordChef (Freemium)

KeywordChef is a long-tail keyword research tool that helps you find tons of relevant keywords nearly guaranteed to rank. Most of the keyword research tools return irrelevant keyword sets, but KeywordChef finds keywords with clear search intent.

How to Use This Tool

Register for the site and log in to the tool. Then enter your seed keyword and select the type of keyword research you wish to perform.

There are several types of keyword research to choose from:

  • Wildcard searches
  • Question keyword searches
  • Keywords starting with “best”
  • Comparison keywords
  • Keywords starting with “How to”
  • Keywords starting with “Most”
  • Alternative keyword suggestions
  • Keywords containing “ideas”

Now click on the search icon and the tool will share some sample keywords from the search. You have to spend some credits to view the complete search results:

The tool gives you 1,000 credits for free, and after you've used them, you can buy more credits.

Top Features:

  • The tool quickly finds quality keywords that are easy to rank for along with the search volume.
  • You can use the wildcard search to automatically find relevant keyword opportunities related to your seed keyword. For example, you can add “*” with keywords for a wildcard search like “best * for frozen” or “can you cook * in the oven” and KeywordChef will show you relevant search terms with “best” or “can you cook” terms.
  • The tool performs real-time SERP analysis to find forms and other user-generated content that you can easily rank for.
  • You can also find question keywords that are very useful for ranking for voice search keywords.

Why It’s Useful

KeywordChef comes with useful filters that allow you to find keywords that are uncovered or hidden. Every SEO wants to find keywords that are easy to rank for and KeywordChef helps to identify keyword opportunities where you can rank fast.

Moreover, you don’t need to pay a monthly fee to use the tool; just buy credits for as little as $20 to restart your research after the free 1,000 credits are finished.

Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign

4) Link Whisper (Freemium)

Link Whisper is a useful SEO tool that helps you improve your site’s internal linking. It is a WordPress plugin to speed up the internal linking process in order to rank better in the SERPs. The tool is easy to install and comes with powerful features.

How to Use This Tool

Install the tool on your WordPress blog by downloading the plugin and activating it.

After you install it, it will offer internal linking suggestions automatically while you write your article. The suggestions you get are powered by artificial intelligence and are based on your existing blog posts as well as the relevancy of the article that you are editing.

For example, if you are writing content on “best SEO tools,” then Link Whisper will provide link suggestions for various anchor texts that are similar to the topic.

Link Whisper also helps you find pages with fewer or no internal links so that you can add internal links to these pages to boost search traffic. By using its Auto-Linking feature, you can build internal links on your choice of keywords. It is the best part of this tool as it helps you optimize your internal links according to your target anchors.

With its powerful internal linking report, you can quickly identify the number of internal links, orphaned posts, and 404 errors in your content and help you fix them:

Link Whisper internal links reporting

Top Features:

  • The tool has an option where you can enter your target keyword and it will suggest the most relevant internal links.
  • Link Whisper can be used to see traffic data like impressions, clicks, average position and CTR after you connect your Google Search Console account.
  • If you own multiple sites in the same niche, then you can use this tool to get internal linking suggestions between sites.
  • With a clean and clear dashboard, you can quickly check which pages need internal links.
  • The tool helps you identify old or orphaned pages that don’t have any internal links.

Why It’s Useful

Internal links are crucial because they help Google understand your content and rank your site better in search results. Internal links also tell Google which pages of your site are important. Hence, if you want to improve your site’s internal linking structure, then Link Whisper is a must-have tool.

Free Trial: Test Drive Semrush for Free. Semrush is an all-in-one online visibility and content marketing suite of tools that can help you boost your search rankings. Click here to start your free trial!