To help you reach your growth goals faster, your ads need to attract maximum engagement. Our paid media professionals will create ad content based on your target buyer persona that drives action.
Single Grain’s dedicated paid media team knows how to research the best keywords, find the ad platforms where your target audience is present, provide world-class creatives, and take care of media buying with a team of specialists on each platform.
We can help you succeed by simultaneously managing multiple advertising channels, including Facebook, Instagram, Google, YouTube, Amazon, Bing, LinkedIn, Pinterest, Spotify, Hulu and TikTok. Plus, our expert copywriters, designers and video editors will create truly outstanding ads that cut through the noise and drive down your CPAs (even if you’ve struggled with high CPAs before).
Increasing conversions (and Return On Ad Spend) is our top priority. We create well-structured ad campaigns and leverage ad copywriting best practices to elevate your conversion rates in no time.
When it comes to paid search, our ad campaign structure typically has four categories: brand core, brand pillars, brand attributes, and long tail. This structure allows us to capture and convert as much non-brand search demand as possible, while maximizing your ROAS on branded search.
Our paid advertising professionals audit your current ad accounts to identify the issues and provide solutions to fix them so that you improve performance as soon as possible. Here’s what you’ll get when you work with the experts at Single Grain:
Note: We can take care of your entire conversion rate optimization strategy, too.
“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
We implement data-driven paid marketing strategies to generate maximum revenue for you. Here are some of the top paid marketing strategies that we use:
There are several different channels in paid advertising. The most prominent ones are:
The best part of online advertising is that you can start with a very small budget and increase your ad spend as you grow.
How much you need to spend each month depends on your business goals and the time taken to achieve those goals. If you adopt a long-term strategy, then your budget stays lower. However, if you are looking for results within a few months, then your budget will be higher.
Moreover, your marketing ad spend also depends on your industry and target location. A call with our paid marketing specialists is the best way to find an exact answer to how much you should be spending on paid ad campaigns.
We use different advertising metrics to measure the effectiveness of paid ads. These include:
Paid advertising is an online advertising model where you pay for displaying your ads on selected ad platforms. For example, under the pay-per-click (PPC) model, you pay whenever someone clicks on your ad. The amount that you pay is called the cost per click (CPC), and it depends on the number of bidders for your target keywords and locations.
A paid advertising agency is a marketing company that specializes in running ads on several paid ad platforms on your company’s behalf. The best paid advertising agencies have qualified paid search marketing professionals to run search and display ad campaigns in order to drive more traffic and leads for your business.
Some of the top brands, such as Amazon, Uber, Lyft, Airbnb, Nextiva and Salesforce, have hired Single Grain to help with their online business growth.
Working with our paid advertising agency ensures that your ad accounts see the highest ROAS (Return On Ad Spend) possible. We have Google and Facebook qualified paid search executives who have ample experience running search and display campaigns for many different industries. We use the latest paid search advertising techniques to drive quality traffic and leads, resulting in higher conversions.
We also have a team of expert copywriters and web design professionals to help you design compelling landing pages and engaging ad copy to improve ad quality scores so that you spend less and gain more from your paid ad campaigns.
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Our expert SEO team and content writers will create a conversion-driven digital marketing strategy based on our years’ of experience in SEO consultancy and strategy implementation. We provide:
Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes. We will:
Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members. For best results, we:
Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.
