This Week in Digital Marketing: A Roundup

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From the mouth of a digital marketing agency to the ears of marketers, entrepreneurs, and business owners everywhere, here is what’s been happening this week in digital marketing (SEO, PPC, content marketing, social media). Enjoy!

• LinkedIn Native Video: What Marketers Need to Know – 43-minute podcast from Social Media Examiner that explores what you need to know about LinkedIn native video.
• Great SEM And SEO Don’t Stop When Your Link Gets Clicked – SEMrush article about what to do if you’re getting sign-ups but your bounce rate is really high.
• Facebook Will Prioritize Shows in the News Feed, Introduces Pre-rolls for Watch – This post from DigDay explains that Facebook is making changes to further prioritize longer videos and serialized programming on its platform.
• What Is the Future of Artificial Intelligence? – In 2017, the predictive ability of artificial intelligence powered many new tools and platforms. MarTech asks some marketers to find out what 2018 has in store for AI.

• CXL’s Top 10 Most Read Articles of 2017 – From growth marketing to competitive analysis to best A/B testing tools to Google Optimize, this is ConversionXL’s top 10 list.

Bonus!

• TechnologyAdvice Blog Partnerships: The Year in Review – TechnologyAdvice gives a shout-out to their guest posters who helped their blog traffic grow by 62.45% in 2017 with a list of their most popular partner posts (including, might we add, Single Grain!).

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